How foundational is fairness?
A sense of fairness is essential to any relationship built on trust. All relationship-based organizations, and even many rule-based organizations, strive for fairness. W. L. Gore & Associates, for example, lists “fairness” as one of its four core operating principles. “We will try to be fair with each other, our suppliers, our customers and anyone else with whom we do business.” Gore extends its fairness principle explicitly to its compensation system, where the mantra is “externally competitive, internally fair.”